全球顶尖咨询：LV品牌战略与市场分析.pptx

Mo?tHennessyLouisVuittonCOMPANYANALYSISTEAMLUXURYSiChen,VaniaIbrahim,BrianLim

EXECUTIVESUMMARYLVMHMo?tHennessyLouisVuittonisamultinationalEuropeanluxurygoodscompany.Thecompany’sheadquarterisinParis,Francewithmorethan3,800retailstoresaroundtheworldby2015.ItslargestmarketrevenuecomesfromAsia,followedbyUnitedStates.Thecompany’smainkeyfiguresinclude:fashionleathergoods,winesspirits,perfumecosmetics,watchesjewelryandselectiveretailing.SomeofLVMH’smainretailchannelsareSephora,DFSGroup