《数据分析与应用》课件——Boston matrix method1-Recording courses.pptxVIP

Bostonmatrixmethod

1.BostonMatrixOrigin2.BostonMatrixCognition3.BostonMatrixApplication4.CourseSummaryContents

1.BostonMatrixOriginBostonConsultingGroupmethod(alsoknownastheBostonMatrix,FourQuadrantAnalysis,orProductFamilyStructureManagement)isamethodforplanningenterpriseproductportfoliospioneeredbytheBostonConsultingGroup,alargeAmericanbusinessconsultingcompany.

1.BostonMatrixOriginInmidtolate1960s,afterexperiencingtheprosperityperiodofWorldWarII,theUnitedState