市场营销学英文课件PPTCh03精品教案课件讲义PPT.ppt

市场营销学英文课件PPTCh03精品教案课件讲义PPT.ppt

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GLOBALVISIONDecidingwhethertoenterInternationalMarketsEnvironmentalAnalysisIssuesinGlobalMarketsDecidingWhichMarketstoEnterWaysofenteringglobalmarketplaceTheGlobalMarketingMix

ExternalEnvironmentFacingGlobalMarketers

ExternalEnvironment:SocialCulture:Setof

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