浅析企业销售人员绩效管理策略.doc

浅业销员绩随着场经济发场断,企业间竞争日趋激烈,来识到经营对业应对竞争对,是通过绩针统,因此,人力资绩当销员业经营担负着对销员进资业课题过绩够激励和约束销员为积极动进业经营标实现销员绩从义绩谈起,销员点销员绩现状问题销员绩问题础销员绩对议,销员绩统,该统个动态环统,四个,即绩效计,绩实绩绩馈,详细阐个实能对销员绩理实践关键词绩销员绩Brief Analysis Enterprise Sale Personnel Achievements Management Strategy Abstract: With the markets rapid economic development and continuous improvement of market mechanisms and competition among enterprises is becoming increasingly fierce, more and more managers realize that to improve the operation and management of enterprise response to the importance of competition. Management at its core is the management of people, is formed through a series of performance evaluation indicators system management system, and hence, human resources performance management position in contemporary management is increasingly prominent. Sales staff responsible for operations in the enterprise an important role in the sales staff of human resource management is the enterprise has been the subject of exploration. Through the establishment of an effective performance management system, able to motivate and restraint sales personnel, to promote its work to increase their enthusiasm and initiative to promote business goals. This paper first analyzes the sales performance management background, and then from the general sense of the talk about performance management, defines the definition of performance management and sales personnel definition. And then analyzed the characteristics of sales personnel with sales performance management status and problems. The fourth part of the sales staff performance management issues, based on the sales staff performance management policy proposals, and build a sales force to build performance management system, which is a dynamic cycle . 注意：keywords这个单词中间没得空格！！！ Keywords: Performance Appraisa Sales Personnel Performance Management目 录引言 1 1 本研究相关理论介绍 2 1.1 相关概念界定 2 1.1.1 绩效 2 1.2.2 绩效管理 3 1.2.3 销售人员 3 1.2 绩效管理理论 4 2 销售人员绩效管理现状及问题分析 4 2.1 销售类人员绩效管理难点分析 5 2.2 销售人员绩效管理现状分析 6 2.2.1