品牌识别.pptVIP

有效的品牌識別管理 傳達價值、定位 World-class brands - how the best do it The spirit of refreshment. Only the original will do. Bringing people together Experiencing the emotion of competition, winning and crushing competitors Personal enablement. Heroic customer service. Worldwide reliability of services Refreshing Exciting Sociable Red Performance AchievementIndividualism Attitude Respect WorldlinessTrust Security Success “Always Coca-Cola” “Just do it” “Do more” Visual identity What they stand for Brand attributes Brand theme To be the BEST global investment banking and securities firm. By serv