如何成为好的智威汤逊客服人员(英语).pptVIP

Human Being Build personal relationships Listen Practice teamwork Act with Integrity Have a point of view Never be satisfied Enjoy yourself Inspire others Where Else can you Wear so many Hats at once? A messenger A villain Strong partisan Detective A pest A message creator A diplomat Objective Arbitrator Traffic log A loved one An Account Person The person everyone loves to hate and can’t do without Because you’re always right in the middle of it! Finally… Achievements More business Credibility Inspiration … Look at Others in Town A joke… 欢迎交流 PPCCN搜索营销社区: 所有在线营销的主题，都可以在PPCCN社区讨论 QQ客服: 800025460 提供在线营销答疑，需要什么资料也可以向他要 欢迎加入我们的QQ群 /?page_id=65 常用微博地址： /dsdhcom 电商导航腾讯微博 /ppccn PPCCN新浪微博 Introduction This presentation isn’t only for account people. It will help others in the agency realize how difficult it is to be a good account person. Even though it was written before the introduction of Total Branding, the Thompson Way, JWT Account Managers Handbook is still a very useful guide. You can use it to flesh out many of the ideas in this presentation and you can give it to young account people to read. If you don’t have a copy in the office, Grace Atkinson in Hong Kong can get one for you. As always bring the presentation to life with lots of local examples. Get the audience to tell you the different jobs an Account Person is expected to do and have them give examples of the difficulties they have run into. This will help you tailor your presentation to the audience. This is an important chart. It is about job flow, but it is also about the essence of an Account Person’s job. It is worth spending a fair amount of discussion on. An Account Person’s job start with understanding the client, moves to achieving agency/client consensus on what problems and opportunities face the brand and the direction it should be moving in. Then briefing everyone, both inside departments and outside suppliers so they understand both the vision and what they h