33 Questions to Ask about Our Relationship with Clients资料.pptVIP

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2017-09-28 发布于浙江
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33 Questions to Ask about Our Relationship with Clients资料.ppt

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33 Questions to Ask about Our Relationship with Clients资料.ppt

33 Questions to Ask about Our Relationship with Clients Ogilvy Public Relations Worldwide ATTITUDES OF MIND DO WE REALLY KNOW OUR CLIENTS’ BUSINESS? ARE WE CONSIDERED ESSENTIAL - OR JUST PERIPHERAL? IS OUR THINKING ONE STEP AHEAD? DO WE AVOID “ONE-PERSON SERVICE”? DO WE LISTEN MORE THAN WE TALK? SHOWING WE’RE INVOLVED DO WE SAY “WE” AND “US”? DO WE KNOW CLIENTS’ “HOT-BUTTONS”? DO WE FLY THEIR FLAG? DO WE USE OUR CLIENTS’ PRODUCTS? HOW RECEPTIVE ARE OUR RECEPTIONISTS? POINTS OF TACTICS ARE OUR TOP PEOPLE STILL INVOLVED? DO WE KNOW CLIENT STAFF AT ALL LEVELS? ARE WE ALERT TO CLIENTS’ NEW ARRIVALS? DO WE GIVE CLIENTS UNWANTED SURPRISES? DO WE OVER-PROMISE? POINTS OF TACTICS DO WE GEAR UP FOR AN EARLY RESULT? DO WE RE-ESTABLISH CONTACT WHEN THINGS GO QUIET? ARE WE MISSING IMPORTANT CLIENT DEVELOPMENTS? ARE WE TOO REACTIVE? QUESTIONS OF DIPLOMACY DO WE ACKNOWLEDGE CLIENTS’ INPUT? HOW DO WE TALK ABOUT OTHER CLIENTS? DO WE KEEP OUT OF CLIENT POLITICS? DO WE ADMIT WHEN WE’RE WRONG? DAY-TO-DAY ESSENTIALS DO WE REHEARSE ENOUGH? DO WE CALL BACK A.S.A.P.? ARE WE EFFECTIVE REPORTERS? ARE WE PUNCTUAL? DO WE MANAGE MONEY WELL? ESSENTIALS DO WE ALWAYS SEEK CREATIVE SOLUTIONS? DO WE GET NAMES AND TITLES RIGHT? DO WE MEET DEADLINES? DO WE BEHAVE LIKE PARTNERS? DO WE RUN EFFICIENT MEETINGS? 欢迎交流 PPCCN搜索营销社区: 所有在线营销的主题，都可以在PPCCN社区讨论 QQ客服: 800025460 提供在线营销答疑，需要什么资料也可以向他要欢迎加入我们的QQ群 /?page_id=65 常用微博地址： /dsdhcom 电商导航腾讯微博 /ppccn PPCCN新浪微博