论中文广告妙语英译的方法.docVIP

【标题】论中文广告妙语英译的方法 【作者】赵 静 宜 【关键词】广告妙语，翻译，?限制，变通，方法 【指导老师】何远秀 邱彦文 【专业】英语 【正文】Ⅰ. IntroductionAdvertising is an integral part of the global economic system and has a direct relationship with the manufacturing, distribution, sales of goods and services worldwide. With the booming of China’s economy and the deepening of China’s ongoing reform and opening-up, especially after China’s entry into the WTO in 2001, more and more Chinese products are exported to the rest of the world and an increasing number of foreigners choose Chinese products. Meanwhile, foreign visitors and investors come directly to China in the hope of making profits as well as enjoying the beautiful scenery and understanding this millennia-old country. Advertising serves as a bridge in this process.The history of advertisement translation in China, to some extent, is as young as that of the history of China’s reform and opening-up policy. With the deepening of China’s reform and opening up, it becomes increasingly essential and urgent for the appropriate translation of Chinese adverting into foreign languages, English in particular, aiming to meet the demand of more and more Chinese products’ exporting and selling in foreign countries, advertising translation is focused on the study of translation of Chinese advertisement body copies, slogans, headlines, etc., into English. Generally, E-C and C-E study of advertising translation are coexisting; those authors are managing to expounding their translations into English by comparison and appreciation of authentic English advertising versions and their translation into Chinese.?Ⅱ. The definition of advertising and the Basic Features of Chinese Advertising WitticismsIt was said that, adverting is as old as civilization and commerce. The urge to advertise seems to be a part of human nature, evidenced since ancient times. And advertisement is everywhere in our lives, from those on milk cartons to skywriting.?A. AdvertisingAdvertising means diffe