电子商务英语12.pptVIP

1 Requirement By the end of this lesson, you should be able to have a good command of □ e-commerce terms given in the lesson □ the arts of the ads □ writing an advertisement according to the given conditions By the end of this lesson, you should be able to □ know the features of both words and sentences in advertisements □ analyze the successful experience of L Oreol Beautiful Idea Abstract: The article tells a story about a beautiful idea how L Oreol, the global beauty giant, refocused its marketing machine on black and Asian consumers to spur growth. Key words: L Oreol; chronological and cultural differences; consumers; ethnic-beauty market New Words Sentence Explanations 1.They got her hair back more healthy and shiny, said Hatcher, who promptly booked an appointment for herself --- hoping that LOreals stylists and researchers, armed with a vast array of shampoos, conditioners and gels, could also sort out her tresses. 哈彻说，“他们令她的头发变得更加健康而有光泽了。”哈彻立刻预约了这家研究所，希望欧莱雅的发型设计师和研究人员动用手中名目繁多的各种洗发水、护发素和发胶，打理好她那一头乱糟糟的长发。 这是一个复合句。主句是They got her hair back more healthy and shiny, said Hatcher, 后面由who引起一个非限制性定语从句。hoping引起的分词短语做从句谓语booked的状语表示原因。that LOreals stylists and researchers, armed with a vast array of shampoos, conditioners and gels, could also sort out her tresses 是名词从句，做hoping的宾语。 2.With the beauty-supplement market worth about $800 million, it could be a while before Inneov pays its way. 在价值8亿美元的美容营养品市场中，Inneov 还要有一段时间才能赢利。pays its way 赚钱；不负债。 Skill Training Advertisement Writing (III) ???????????????? 广告口号（SLOGAN） 广告口号是指该广告在一定时期内反复使用的特定的宣传语句，是使公众理解和牢记的一个确定的观。这个观念无形中成为人们购买商品或劳务、恵顾企业的选择依据。英文广告口号多采用完整的短句形式，这样便于上口，易于记忆。 □ Just do it. 只管去做！（NIKE耐克运动鞋广告） □?Feel the new space. 感受新境界。（SAMSUNG 三星电子广告） □ Once taste, always loved 一旦品尝，钟爱一生。（食品广告，Once与always形成对仗。） □ Going east, staying Westin 去东方旅游，住威斯汀饭店。（威斯汀饭店广告。注意，Westin与west 读音相近，而 west 与east含义相反，巧妙利用上述因素，使得该广告构思独特，便于记忆。） □ Good to the la