《市场调查在汽车营销中的作用分析》.doc

郑州交通职业学院 毕 业 论 文（设 计） 论文（设计）题目：市场调查在汽车营销中的作用分析 所属系别 专业班级 0 班 姓　　名 学　　号 2 指导教师 撰写日期 2012 年 5 月 摘 要 在汽车日益增多的今天，汽车行业的产值在国民生产中占有极其重要的位置。而满足消费者需求”是汽车企业生存的支柱点，“市场调查”则是企业用以“测心”的指标。由上述中可以看出市场调查在一个企业的营销中占有非常重要的地位，而在很多实例中都有大量的通过市场营销获得巨大成功的案例 。汽车企业营销也是如此，所以市场调查必不可少。 世界各地都有很多著名的市场调查的案例。而最早的市场调查起源于美国有正式记载的为制定营销决策而发展的第一次调查是1879年由广告代理商艾尔（n，w，Ayer）做的，这是第一次系统的市场调查，调查的目的???为农业设备制造商制定广告的安排。本文就市场调查的基本概念、意义、分类、以及它的设计方案和市场细分的关系进行阐述，并表明自己的观点。同时还联系实际来论述有效的市场调查对营销的促进作用。 关键词：企业生存支柱点，出发点，汽车营销中心，汽车市场调查，成功案例 Abstract In the automobile increasing today, automobile industry output value in the national production occupies an extremely important position. And meet consumer demand is the car the pillar of business survival, Market Research is the enterprise in order to test index. By the above can be seen in the market survey in an enterprises marketing occupies a very important position, and in many instances have large through marketing success case. Automobile enterprises as well, so the market investigation of essential. Throughout the world there are many famous market research case. While the earliest market research originated in the United States have officially documented for marketing decision and the development of the first survey in 1879 by the advertising agency Eyre ( n, W, Ayer ) do, this is the first systematic market survey, survey is designed for agricultural equipment manufacturers to develop advertising arrangement. The market survey basic concept, meaning, classification, as well as its design and discusses the relation of market segmentation, and that their point of view. At the same time also to practice to discuss the effective market survey on marketing promotion. 分享到 翻译结果 HYPERLINK /translate \l ##### 重试 抱歉，系统响应超时，请稍后再试 支持中英、中日在线互译 支持网页翻译，在输入框输入网页地址即可 提供一键清空、复制功能、支持双语对照查看，使您体验更加流畅 Key Words：The enterprise survival of pillar point, the starting point, automotive marketing center, auto market surv