广东2012届高考英语二轮复习：专题四 广告应用型阅读理解（课件）.pptVIP

* 专题四　广告应用型阅读理解　　　 专题四　广告应用型阅读理解 　专题导读 专题四 │专题导读 　　广告英语与普通英语存在许多差异，广告具有鲜明的目的性，即说服顾客进行购买，这种目的性决定了其语言的特色和风格，使其独立于其他文体。广告的题材包括旅游、招聘、生活指南、通知告示、使用规则、注意事项、商品说明等。其语言特点是人名、地名、专有名词多；生词多；缩略词、独词句、祈使句、省略句多；词汇较偏僻，语言不规范，结构不完整。此类文章主要考查考生提取信息和处理信息的能力，既注重特定细节的筛选、类比、综合，又注重推理判断能力的考查，题目设置较容易。答题时没有必要把每一句都弄得清清楚楚，只要重点理解与题目有关的信息就可以了。 专题四 │专题导读 　　做这类题时没有必要阅读全文，宜采用“倒序法”来处理。即先看问题，后看文章内容。这样在阅读中可以有重点地、有针对性地去读，冗余无效的信息可以略读甚至不读。在阅读时要特别留意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是文章的核心或至少是一部分内容的概括。 　真题典例 专题四 │真题典例 　　 【2011·江西卷】Winners Club You choose to be a winner! The Winners Club is a bank account specially designed for teenagers.It has been made to help you better manage your money.The Winners Club is a transaction account(交易账户)where you receive a key-card so you can get to your money 24/7—that’s 24 hours a day, 7 days a week! It’s a club with impressive features for teenagers： ● No account keeping fees! You’re no millionaire so we don’t expect you to pay large fees.In fact, there are no account keeping or transaction fees! 专题四 │真题典例 ● Excellent interest rates! You want your money to grow.The Winners Club has a good rate of interest which gets even better if you make at least two deposits(储蓄)without taking them out in a month. ● Convenient Teenagers are busy—we get that.You may never need to come to a bank at all.With the Winners Club you can choose to use handy tellers and to bank from home using the phone and the Internet...You can have money directly deposited into your Winners Club account.This could be your pocket money or your pay from your part-time job! 专题四 │真题典例 ● Mega magazine included Along with your regular report, you will receive a FREE magazine full of good ideas to make even more of your money.There are also fantastic offers and competitions only for Winners Club members. The Winners Club is a great choice for teenagers.And it is so easy to join.Simply fill in an application form.You will have to get permission from your parent or guardian(so we can organize that cool key-card)but it is