零售战略与营运管理：第二章零售发展.pptVIP

* Wal-Mart’s own brand reached 39% of its banner sales in 2008 Tesco has the largest share of PL among the retailers, which are not hard discounters German retailers Lidl (Scwarz Group) and Aldi have record high shares of PL in their sales turnover * * The retailers’ own brands exceeds in sales value their traditional rivals The aggregated sales of 10 largest retailers’ own brands comprised US$ 506 billion in 2008; sales of top 10 FMCG companies – US$ 496 Billion Wal-Mart is the leader selling US$ 168 billion of own labels * Low price is still the most important factor for purchasing Private L