奥美The Role Of Planning Is To Change The World, Not To Describe It.039.pptVIP

The Role Of Planning Is To Change The World, Not To Describe It. Taiwan 8th April 1998 One definition of insanity is doing the same thing over and over again, expecting a different outcome A Definition Of Planning Planning is preparing for war - with a coherent strategy Put “aim” into the “ready, aim, fire” in advertising Why This Is Vital “We need the creative freedom that comes from tightly defined strategies” Norman Berry The Planning Creed “Account planning is designed to bring a more balanced understanding of how advertising can best sell a brand. The planner brings a co