毕业论文（设计）On English Film Title Translation.doc

On English Film Title Translation ----- From the perspective of the Theory of Reception Aesthetics Abstract: The present paper sets out to explore the film title translation from English to Chinese with an attempt to introduce appropriate methods and techniques of film title translation. Reception Aesthetics is adopted as the theoretic base of this paper. Film is an art form linked with a film of commercialization. The translated version should have both cultural savor and good commercial appeal. It should not only be faithful to the original, but also cater to the aesthetic taste of the target language audiences and satisfy their psychological needs. Thus, the audience-oriented approach is more acceptable and feasible to the E-C film title translation. Key words: film title translation, Reception Aesthetics, the audience-oriented approach 1. Introduction With the process of globalization and the increasing exchange between Chinese and western cultures, there are more and more cultural communications as well as cultural shocks. Film, as a special and important medium in cultural exchange, has begun to attract every nation’s attention, and plays an important role both as an access to the foreign culture and as a significant way of spreading the native culture. Taking the American films as an example, they have influenced the worldwide people’s life in a broad way, especially the Hollywood films. Just as a book has a book title, the film title is often the first face that a film shows to the audience. However, unlike the title of the books or newspapers, the film title cannot tell the audiences the plot of a film until they buy the tickets and go into the cinema. For this reason, the film title undoubtedly becomes the initial factor that attracts them. Zhao Chunmei (1998) contends that the translated film is a kind of cultural product and to some extent a commodity. Therefore, the translated film title also plays an indispensable