西交大的战略管理课件(一).pptVIP

Main Issues to be Covered: Strategic management--concept environment analysis--external and internal strategies at different levels strategy formulation strategy implementation strategy evaluation cases Chapter 1 Strategic Management and introductory remarks Chapter Outline Five Tasks of Strategic Management Developing a Strategic Vision and Mission Setting Objectives Crafting a Strategy Implementing the Strategy Evaluating Performance and Initiating Corrective Adjustments Why Strategic Management Is a Process Who Performs the Tasks of Strategy? Benefits of “Managing Strategically” Terms to Remember Thinking Strategically:The Three Big Strategic Questions 1. Where are we now -- what is our situation? 2. Where do we want to go? Business(es) we want to be in and market positions we want to stake out Buyer needs and groups we want to serve Outcomes we want to achieve 3. How will we get there? What Is Strategy? Competitive moves and business approaches management employs in running a company Management’s “game plan” to Please customers Position a company in its chosen market Compete successfully Achieve good business performance The Five Tasksof Strategic Management Developing a Vision and Mission Begins with thinking strategically about The firm’s future business makeup Where to take the firm The task is to Create a roadmap of a company’s future Decide what future business position to stake out Provide long-term direction Give the firm a strong identity Missions vs. Strategic Visions A mission statement focuses on current (and permanent) business activities Business(es) company is in now Customer needs currently being served A strategic vision concerns a firm’s future business path The kind of company it is trying to become Customer needs to be satisfied in the future Sample Mission Statement Southwest Airlines: The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense