客户关系管理(CRM)new.pptVIP

Challenge: develop a single view of corporate and private banking customers; overcome historic segmentation of customers by product and location Solutions: develop a customer relationship management system (CRM) and data warehouse to integrate customer data from diverse legacy systems Enable a single view of corporate customers Illustrates the role of enterprise systems in developing a holistic view of customers and achieving higher customer loyalty and profitability Customer Relationship Management It cost 6 times to sell to a new customer than a existing one A typical dissatisfied customer w