《商务英语函电模拟实训教程》外贸英语函电.ppt

外贸英语函电 教材： 《商务英语函电模拟实训教程》 北京出版社 参考资料: [1] 王乃彦 《外贸英语函电 中国商务出版社，2005年 [2] 薛荣久 《外贸英语函电》，重庆大学出版社，2007年 [3] 陈祥国《国际商务函电》配套练习册 中国商务出版社，2004年 [4] 葛萍《外贸英语函电》上海财经大学出版社，2004年 [5] 王万义，李宁《新编外贸英文函电》中国商务出版社，2005年 [6] 薛荣久，《外贸英语函电》，重庆大学出版社，2007年 参考网站： 阿里巴巴英文网： 福步论坛网： 环球资源网： Course Introduction Brief Introduction： There are a wide range of means of business communication. Besides face to face negotiations with your clients, you also need some written forms of communications to contact with the outside world and conclude a deal. Written communication in business is still important in the age of electronic communication. Millions of business letters are now being sent by fax or E-mail to carry out business routine efficiently. This course is intended to develop skills in writing such good business letters. 1.What is the course? 函：Business letters 电：Telegrams, telexes, faxes E-mails 2. The nature goal of the course 1) the nature of the course: An English course combining international trade with English. 2) the goal of the course： Cultivate the ability of negotiating international trade in English, especially in English correspondence. ?Writing Principles: 7“CS” Completeness(完整) concreteness (具体) clearness (清楚) conciseness (简洁) courtesy (礼貌) consideration (体谅) correctness (正确) Example:courtesy We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.　 You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May. consideration 试比较以下两个句子： １．You earn 2 percent discount when you pay cash. We will send you the brochure next month. ２．We allow 2 percent discount for cash payment. We wont be able to send you the brochure this month. Conciseness 避免废话连篇、短语