我国农业企业实施客户关系管理研究_金明华.pdfVIP

200 8 2 ( ) N o. 2, 2008 99 JOURNAL OF HARB IN UN IVER SITY OF COMM ER CE Ser ia N o. 99 [] , (, 15002 8) [ ] 我国是一个农业大国, 伴随着 场经济的发展深入, 我国农业加快了企业发展的步伐进入 2 1 世纪, 企业正向着改变管理理念调整组织结构, 以客户为中心, 提升客户价值, 获取长期利润的方向发展我 国农业企业也应当遵循现代经济发展的要求, 适时调整发展战略, 以期在激烈的 场竞争中求得生存与发展 为此, 企业应以顾客为中心, 建立客户关系管理系统, 处理好农业企业与顾客的长期关系, 做好客户关系维护工 作, 最终达到双赢目的 [] 农业企业; 客户关系管理; 客户关系维护 [ ] F25 116 [] A [ ] 1671- 7112( 200 8) 02- 0020 - 04 Ch ina. s Agricultural Enterprises on the Imp lem entation of Custom er RelationshipM anagem ent JIN M ing - hua, PENG Y ou - kun ( H arbin U niversity of Comm erce, H arb in 150028, China) A bs tract: Ch ina is a arge agricu tu ra country. W ith the deve opm en t of m arket econom y, our agricu tura enterprises sped up th e step of deve op- m ent. In the 2 1st cen tu ry, busin ess is going to be changing m anagem en t concept, organ izationa s tructure adjustm ent; custom er- focused; mi p ro- ving custom er va ue; ob taining th e ong- term prof its. Ch ina s agricu tu ra en terp rises shou d a so ab ide by th e requ irem ents of m odern econom ic de- ve opm en t, and app ropriate y adju st deve opm en t strategies w ith a view to survive and deve op in the comp et it ivem arket. For th is reason, en terp r-i ses shou d be custom er- centric, estab ish cu stom er re at ionsh ip m anagem en t sy stem, proper y hand e th e ong- term re ation b etw een agricu tura en terp rises and cu stom er, m aintain good cu stom er re at ions and, u t mi ate y, ach ieve a w in- w in pu rpose. K ey word s: agricu tu ra en terp rises; custom er re at ion sh ip m anagem ent; m ain tain ing cus tom er re ationsh ips / 0