企业产品设计策略研究.docVIP

企业产品设计策略研究 曾琎 Intellectual Property’s Exploitation and Value Continuity ZENG Jin,WU Yu,CHENHan-qing (School of Art Design, Wuhan University of Technology, Wuhan 430070, China) Abstract:　From the initial creativity to the ultimate realization of the economic benefits was a very complex and worthy of in-depth research topic. Developed countries have attached great importance to the development of intellectual property, regard- less of the development of creative industries status, to maintain the continuity of creative value. In this paper, the case in in- dustrial design was analyzed by compar