论竞技体育服务产品的市场供给.docVIP

第 15 卷第 1 期 2008 年 1 月  体 育 学 刊 Journal of Physical Education 论竞技体育服务产品的市场供给 卢文云7 （电子科技大学 体育部，四川 成都 610054）  Vol.15 No.1 Jan.2008  摘  要：供给某种竞技体育服务产品能给市场主体带来收益是市场供给竞技体育服务产品的 动力。市场供给竞技体育服务产品的优势在于能实现竞技体育资源的合理有效配置、体现竞技体 育服务产品的消费者主权至上的思想以及有效地激励竞技体育服务产品的生产者。市场供给竞技 体育服务产品的弊端表现为：私人利益与国家利益的难以协调、不能解决外部性、无法供给竞技 体育公共服务产品以及容易诱发“逆向选择”和“道德风险”。产权清晰、市场体系完善、法规健全 是市场有效供给竞技体育服务产品的条件。市场供给竞技体育服务产品的方式主要有独立供给和 联合供给。 关 键 词：竞技体育；竞技体育服务产品；市场供给 中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2008)01-0046-05  On the market supply of competitive sports service products LU Wen-yun (Department of Physical Education，University of Electronic Science and Technology of China， Chengdu 610054，China) Abstract: The motive power for the market to supply competitive sports service products is that supplying a certain competitive sports service product can bring profits to the market subject. The advantage of the market supplying competitive sports service products is that it can rationally and effectively allocate competitive sports resources, embody the ideology of supreme sovereignty of consumers of competitive sports service products, and effectively stimulate competitive sports service product producers. The shortages of the market supplying competitive sports service products are shown as follows: it is hard to coordinate between private interests and national interests; it cannot deal with externalities, being unable to supply public competitive sports service products, and tending to in- duce “inverse selection” and “ethical risks”. Clear property rights, perfected market systems as well as complete laws and regulations are the conditions for the market to effectively supply competitive sports service products. The ways for the market to supply competitive sports service products mainly include independent supply and united supply. Key words: competitive sports；competitive sports service product；market supply  从经济学的角度来说，竞技体育发展的实质是通 过一定资源配置产出满足社会需要的竞技体育服务 产品的过程。一个国家在特定的时期通过资源配置供 给什么样的竞技体育服务产品、如何供给竞技体