北京新电创拓科技有限公司营销战略分析.pdfVIP

北京新电创拓科技有限公司营销战略分析 摘 要 北京新电创拓科技有限公司是以电力电子产品开发为主的高新技术企业，主 要致力于高压大容量变频调速设备的研究开发。变频调速技术以其优良的调速性 能，显著的节点效果在各个领域得到广泛的应用，为节能降耗，改善控制性能， 提高产品的产量和质量提供了重要手段。新电创拓公司正处于发展起步的关键时 期，需要制定科学的市场营销战略。本文旨在分析和研究新电创拓公司的营销战 略，从公司的基本情况入手，对其产业环境、竞争对手展开分析，并在此基础上 对公司进行定位，并提出相应的营销策略。 论文最后，对高科技中小企业的发展模式进行了简要的分析和探讨，希望对 类似于新电创拓公司的同类型企业的发展提供借鉴意义与参考。 关键词：新电创拓，营销战略，变频调速，策略组合 I 北京新电创拓科技有限公司营销战略分析 Abstract The New Diamond limited company is an power electronic high-tech enterprise, focuses mainly on the research development of high-voltage high-capacity governors with frequency conversion. Due to the good performance of speed regulation and remarkable effect in saving electric energy, the technology of Variable Frequency Variable Speed (VFVS) has been applied extensively in diverse fields, which provides the important means of saving energy, reducing waste, improving control performance and enhancing the quantity and quality of products. The New Diamond Company is experiencing the important development stage which needs the scientific marketing strategy. And this thesis analyzes and studies the marketing strategy of the company, starting at the conditions of the company, then analyzes the industrial environment and competitors, positions the products and proposes the relevant marketing strategy. The development pattern of the high-tech enterprise is briefly analyzed at the end of the thesis so that the company of the same kind can use for reference. Key words: New Diamond Company, marketing strategy, Variable Frequency Variable Speed,