国际贸易中的文化差异.pdf

CONTENTS 1 Introduction ………………………………………………………….. 1 2 The Definition of Culture ……………………………………………… 2 3 Cultural Dimensions ……………………………………………… 3 4 Cultural Myths …………………………………………………… 5 5 Asian Models of Organization……………………………………….… 8 6 Doing Business in France……………………………………………….. 10 7 Conclusion …………………………………………………………. …. 12 8 References ……………………………………………………………… 13 9 Acknowledgement ……………………………………………….. …… 14 Abstract As globalization ushers us into the new millennium, international management is a major challenge facing multi-national corporations (MNCs). Doing business across-border needs to adapt effectively to different cultures and such adaptation requires an understanding of cultural diversity, stereotypes, values and beliefs. In this thesis, I seek to find out some effective way to tackle this challenge by introducing the concept of culture in the regard of business world; describing the cultural differences in four dimensions and how those varieties affect people’s approach to business; enumerating two cultural myths, as well as providing a general framework for managers to understand some cultural differences that they may encounter when they are doing business in Asia and in one European country, France. Key words: globalization, MNC, cultural dimensions, cultural myths, framework 摘 要 二十一世纪，“全球化”作为新世纪的标志，早已令人耳熟能详的，国际管 理也成为跨国企业面临的重大挑战。跨越国界的贸易活动要求对本土以外的文化 有相当的适应能力。这种能力包括能够很好的理解文化的多样性，文化