市场营销专业毕业论文--微博营销模式研究.docVIP

本 科 毕 业 设 计（论 文） 题 目 微博营销模式研究 以百威英博啤酒公司为例 学 院 商学院 专 业 市场营销 班 级 学 号 学生姓名 指导教师 摘 要 微博，是基于用户关系的信息分享、传播、获取的平台，是个人化的社会媒体是一种允许用户及时更新简短文本并可以公开发布的博客形式。09年8月“新浪微博”的推出，使中国陷入微博热中。随着科技的进步，手机移动应用的普及，微博用户将持续的增长微博营销是随着微博的火热，催生的新的网络营销方式。未来微博营销将以更低的成本为企业带来更大的收益。本文介绍了微博营销的概念、性质及其优势，客观的说明了微博营销的发展现状使企业能够更好的利用微博这个网络平台进行更好的营销，创造更大的利益，提高本企业综合实践能力和市场营销的能力Abstract Microblogging, is a platform that based on the customer relationship information sharing, communication, received, is a personalized social media, is a short text form allows the user to update the blog and can be published. August 2009 the emergence ofSina microblogging, Chinese people are fascinated microblogging. As technology advances, the popularity of mobile applications, mobile phones, microblogging users will continue to increase. Microblogging marketing appears with the microblogging , it’s a new network marketing. Business or individual convey information to the outside world, to achieve marketing objectives. The emergence of microblogging enrich the means of network marketing that can help companies win the stranger reputation. In the information age chinese companies needs to grasp opportunities of micrologging markting. Compared with foreign countries, microblogging marketing companies in china is not mature enough, need more systematic methodology to guide, to explore in practice also needs more experience. The future, microblogging will be at a lower cost of marketing to bring greater benefits for the enterprise.  This paper introduces the microblogging marketing’s concept , properties and advantages, Objective description of the current development , Opportunities , obstacles of microblogging marketing and in the use of specific marketi