外文翻译--以使用移动电话行为的偏好为例：分析国家之间文化倾向及差异.docVIP

本科毕业论文外文翻译 外文题目：Cultural Dimensions in User Preferences and Behaviors of Mobile Phones and Interpretation ofNational Cultural Differences 出 处： Seoul National University,Faculty of Design,Intermedia Lad,Seoul,Republic of Korea,2009(57):29-38 作 者： JuHyunEune Kun-Pyo Lee 原文 ： Cultural Dimensions in User Preferences and Behaviors of Mobile Phones and Interpretation of National Cultural Differences JuHyun Eune Kun-Pyo Lee Abstract The purpose of this study is to identify the differences in user behaviors and cultural tendencies which will develop a cultural evaluation frame work for mobile phone design among countries in the mobile telecommunication market.Cultural taxonomy helps the understanding of cultural differences.To help understand the Asian market more clearly,a brief overview of GeertHofstede’s findings(Individualism,Uncertainty avoidance,Power distance,Masculinity,and Long-term orientation)and the K.P.Lee’s Cultural Variables(Way of Task Handling,Temporal Perception,Conception of Nature,Adher-ence to rules,Relationship with Human,Nature of Human Activity,MessageContexting,and Expression of Emotion)for the index of different cultures wasused in this study.This research is based on an online survey in three countries(Korea,China and Japan),summarizing the responses of questionnaire about user preferences,and behavioral perceptions of UI Design of mobile phones. The result of this research identified the differences and similarities among countries clearly,reorganized the cultural variables.After comparing values of author’s value from online survey and two other variables,this study found that Hofstede’s and KP Lee’s are very meaningful to identify cultural-based national characteristics.This verifies that differences of usage behavior and preference for mobile phone reflect cultural perspectives.This cultural research is the key to understanding these need