Lecture 7-Speaking to Persuade课件.pptVIP

Lecture 7 Speaking to Persuade Ethics and persuasion: It is not possible to bring about a truly beneficial result by using unethical methods. ---Martin Luther King Set ethical goals; Be honest; Use the language responsibly. Persuasion is… A psychological process; The most complex and challenging type of speech; A strategic activity; Something a speaker does with the audience; A task to reach your target audience. Types of Persuasive Speeches: On questions of fact; On questions of value; On questions of policy. On questions of fact: Will China’s economy keep booming so dramatically next year? What will happen next in the Middle East? Is sexual orientation genetically determined? Did William Shakespeare really write all the plays attributed to him? Example: Specific Purpose: To persuade my audience that genetically engineered crops pose serious dangers to the environment and to human health. Central Idea: Genetically engineered crops have the potential to create major environmental and health hazards. Main Points: I. Genetically engineered crops will create environmental destruction by harming beneficial insects while creating super-bugs and super-weeds that will be very difficult to control. II. Genetically engineered crops will create health problems by introducing harmful toxins and allergens into foods without the knowledge of consumers. On questions of value: What is the best Chinese movie in the past 10 years? Is the cloning of human beings morally justifiable? What are the ethical responsibilities of journalists? Should College Entrance Exam be the only way to judge the academic capacity of high school graduates? Example: Specific Purpose: To persuade my audience that bicycle riding is the ideal form of land transportation. Central Idea: Bicycle riding is the ideal form of land transportation because it is faster than walking or running, does not exploit animals or people, is nonpolluting, and promotes the health of the rider. Main Points: I. An ideal f