地市级广电传媒人力资源开发研究 _ 以枣庄广电传媒为例.pdfVIP

论 文 摘 要 人力资源是现代社会发展的首要资源。传媒业的竞争，实际上是人力资源的竞 争，只有有效地开发人力资源，合理科学地管理人力资源，充分调动传媒员工的积 极性和创造性，人尽其才、才尽其用，才能有效地实现传媒发展的战略目标。 本文是在综合理论研究和调查研究的基础上，从人力资源开发的实践出发，选 择地市级广电传媒为研究对象，并以枣庄市广电传媒为例，对其人力资源开发中存 在的问题及解决的对策进行了研究和探讨。论文从分析地市级广电传媒人力资源开 发出现的问题入手，根据地市级广电传媒实际发展状况，以淄博广电人力资源开发 成功经验为个案，分析了地市级广电传媒人力资源开发的规划，研究并给出了地市 级广电传媒人力资源开发系统，着重研究和设计了员工培训体系和职业生涯规划， 分析了相关激励机制的新思路，同时针对地市级广电传媒的特点，提出了构建组织 文化是传媒业人力资源开发理论体系的重要战略内容，并对地市级广电传媒文化建 设进行了探讨。 关键词：地市级广电传媒；人力资源开发； 5 ABSTRACT Human resource is the first resource for development of modern world.In fact,it is a competition of human resource which is a competition of media calling. A media company can achieve its strategic goal only it exploits human resources effectively, administers human resources rationally and scientifically, mobilizes the staffs activity and creativity and makes the best possible use of the staff. This paper chooses the typical city’s media of broadcast and television in Zao Zhuang media companyand is on the basis of investigation and researching on the theories.From the practice, it researches the problems and solutions during the exploiting human resources. At the beginning, this paper analyses the problems exploiting human resources of city’s media of broadcast and television. According to the current situation of the developing about city’s media of broadcast and television, it analyses the strategy of exploiting human resources as well as analyses the advanced patterns and distinguishing features of Zi Bo City’s media of broadcast and television. This paper studies and produces a systemic measures of exploiting MEDIAS human resources, emphasizes on the study and designing of the Career Development Program and the system of education and training. It also analyses some new thinking about the encouragement mechanism, a