中国媒介的国际话语权研究.pdfVIP

中文摘要 本文以传播学中关于话语权的定义和传播结构图为理论依据，并选取《纽约时 报》为西方主流媒体的典型代表，通过对 2008 年《纽约时报》国际版对于中国的报 道，采用定量分析，来建构西方主流媒体报道中的中国形象。本文主要探讨了以下 几点内容：西方主流媒体报道中的中国形象以负面居多，但是已经不是十几年前的 “妖魔中国形象”；这种形象形成的历史原因和现实原因，有政治制度上的分歧、文 化上的差异造成的误解、语言差异造成的沟通障碍，还有更重要的就是国家利益层 面的考虑，中国的崛起威胁到了西方的霸主地位，因此西方大国需要持续化的、负 面化的报道中国；通过数据分析中国近些年来在对外报道上进行的种种努力和已经 取得的成果，但依旧无法改变西强我弱的现实格局，究其原因与我国近些年来的经 济迅速发展密不可分，其中报道技巧仍然生疏是重要原因，政府主导不得要领也不 可忽视。新闻媒介的话语权是国家对外交往主动权的重要组成部分，中国为建立世 界新闻新秩序而努力已有数十年，初见成效但仍旧任重道远。 关键词：国家利益 主流媒体 文化差异 平衡报道 I Abstract In this article, Medium Discursive Power was definited and disseminated by structural picture of communication shows the theoretical basis.And select the New York Times as a typical representative of the Western mainstream media ，By 2008, in The New York Times International edition for China, using quantitative analysis，To construct the Western mainstream media coverage of Chinas image，This article discusses the following content，Western mainstream media coverage mostly negative image of China ， but the demon image of China is not more than ten years ago,This image of the formation has historical and practical reasons ，Political institutional differences, cultural differences , misunderstandings, communication barriers caused by language differences. But there are more important consideration is that national interests ，Chinas rise threaten the dominant position of Western ，for this reason the Western powers therefore need to continue, and negative coverage of China. Through the data analysis carried out in recent years China in external reporting efforts and results achieved，But still can not change the reality of the Western pattern of stronger ， in recent years Chinas rapi