电力通信发展战略研究.pdfVIP

要 江西电力通信公司面临着电力工业信息化建设和通信市场快速发展带来的机 遇和挑战，面临着电力体制改革深化、产权进一步明晰带来的内部管理思想和管 理模式的转变及现代通信企业建设的需 ，为抓住机遇、迎接挑战、找准定位、 明确发展方向、适应内外部环境的转变，研究江西电力通信公司战略具有迫切性 和现实指导意义。 本文基于对企业战略管理理论的理解和认识，通过战略环境分析，在全球金 融危机的大背景下，在胡锦涛总书记的 保增长、保民生、保稳定”的大前提下，结 合电力企业服务于大众实际的情况以及国外电力通信的发展趋势，提出了江西电 力通信公司的公司战略和业务战略构想以及战略实施的相关策略。过去，这个网 络仅供企业内部使用，网络资源的利用率很低(全网的利用率不到20% ，有的通信 线路仅达到 5%) 。可否乘当前这场信息革命的东风，把经过改造的电力通信专用 网推向市场，让它为江西省的信息化建设作出贡献，为企业赢得经济效益。 关键词：电力通信 发展战略 营销策略 1 Abstract Jiangxi Power Communications is faced with the electric power informationization Construction , opportunities and challenges brought by the rapid development of communication market. Faced with a deepening of the electricity reform, clarity of property rights brought the changes of Internal management idea and management model, and the demands by construction of modern communications. In order to Seized the opportunity,faced the challenges, Identified the location, adapted to the changing of internal and external environment, so it is urgency and practical guiding significance to study on the development stratage of ji angxi power communication. This article based on the understanding and awareness of Strategic Enterprise Management Theory, Through strategy environmental analysis, under the background of global financial crisis, by the precondition of General Secretary Hu Jintaos”capital growth, security of peoples livelihood, security of society’s stability, Combined with the actual situation of Power communication serving the public and the outside development trend of power communication. To Put forward the Corporate Strategy and the concept of business strategy by ji angxi power communication, the related tactics by the implementation of the strategy.In the past,the whole network only for internal