江铃控股公司产品开发战略研究.pdfVIP

Abstract Product development strategy is the enterprise to meet market demand as the goal, according to the external environment and internal resource situation, in order to achieve the overall strategic business obj ectives, plan the business-type spectra of the products for a certain period, it is an strategy based on global and long-term nature and other considerations. Jiangling Holding Co., Ltd. is a joint venture co-funded by Changan Automobile and Jiangling Group in October 2004, its headquarters is in Nanchang, has three major production bases: Landwind base, small blue-Industrial Park, Jiangling Motors Co., Ltd. Jiangling Holding Co., Ltd.s product development strategy model is differentiation strategy, which is impletmented through innovation and collaborative innovation achieved step by step. as a business model similar to the reference, the enterprise should pay attention to resolve the following issues when formulation and implementation of product development strategy: 1. In the development of enterprise product development strategy model, we should give full consideration to the overall development direction, to find the difference into a business goal, as fully as possible analyze the external environment, particularly the industry environment, refer to generally product development model and rules in the Industry, to find the right standard enterprise to identify gaps, give full consideration to their own resources. 2. The ultimate goal of enterprise product development strategy should be to develop products suited to market demand, and continue to digest the final realization of accumulated research and development capabilities of independent innovation. In order to rapidly achieve the technological innovations, car manufacturers can find a suitable entry point to