大学生就业报道的框架分析 _ 以《中国青年报》为例.pdfVIP

论 文 摘 要 就业乃民生之本,并日益成为一个当今社会的热点问题,尤其是在金融危机 爆发的近几年,曾几何时被称之为 “天之骄子”的大学生的就业问题更是受到 了空前关注,成为集社会百姓、媒介和政府关注的焦点。诚然,大学生就业无小 事,它的顺利解决到对国家、社会、以及家庭与个人的和谐稳定都有着深远的影 响。大众传播媒介作为信息传递的重要工具,在传播大学生的就业信息中发挥着 重要的作用。只要在互联网上键入关键字“大学生就业”几个字,马上会跳出几 百万条相关信息,如此海量的宣传报道,无疑将形成巨大的舆论声势,不仅会影 响到受众对大学生就业形态的认知,还会影响到大学生的就业观念和政府的决 策。因此,对大学生就业报道进行研究,可以起到提高受众的认知和帮助政府制 定决策的双重作用,更对媒体研究借鉴此类报道本身,具有重要的现实意义。 本文的研究通过抽样统计的方法,对《中国青年报》在2010年中有关大学 生就业的相关报道(共计605篇,详见附录)进行抽取,应用定量的内容分析和 定性的框架分析这两个角度来分析《中国青年报》在大学生就业报道上的呈现方 式,继而得出其特点和框架,并进一步探索这种框架背后的归因、弊端极其规避 方法,试图为之后的相关报道做一个借鉴。关键词:大学生就业报道,《中国青年报》,框架分析,偏见, 归因,规 避 Abstract Employment takes the basic role in people’s life, which has become one of the hottest topics nowadays, especially during the years of financial crisis explosion. The employment of the university students, who were once taken as the future hope of the Chinese society, has been attached unprecedented attention by media, government and people from different walks of lifeThe new graduates’ employment is quite important because it relates to the long-term influence of the stability of the nation, society, family and the person himself. Mess media takes a pretty important role in communicating the employment information as the tool of message spreading. Millions of information related will turn up after typing the key-words university students’ employment on Internet. Such a large amount of publication forms the strong public opinions undoubtedly, which doesn’t only affect the audience’s cognition to the employment situation of the university students, but also influence the students’ opinions on the employmentTherefore, the research on the report of the university students’ employment helps both improve the audience’s perception and the government makes policy. Meanwhile it is meaningful for the media to study this kind of report by providing information and experienceThis research takes the samples from the China Youth Daily in 2010 with the relevant reports related to employment of universi