法国电信集团运作模式外文翻译.docVIP

本科毕业论文外文翻译 出 处： ZTE Communications 作 者： Shen Qing 原文： Operation Model of France Telecom Group Shen Qing Abstract The tele communication industry has gradually changed from a state of low risk and high revenue to high risk and low revenue. Nowadays , the blueprint in the world of telecommunication both at home and abroad is to be an integrated full-service telecommunication operator . In this domain , France Telecom Group has many advantages . The marketing strategy,brand strategy, and the operation models of France Telecom Group , including independent operation model, cooperation model and joint - founded model, are discus sed in this paper as an example for China Telecom Group to learn in developing its own operation modes in the future . The annual report of France Telecom Group (FT) for the fiscal year 2005 shows an impres s ive revenue growth over the pas t year. As one of the world ’s leading telecommunications operators based in Paris ,FT focuses on the European market and provides a complete portfolio of services as well as solutions to cus tomers around the globe. It is the bigges t mobile operator in both France and Britain and is now serving 84.315 million subscribers in 19 countries . Moreover, it is the bigges t provider of Internet acces s services in France and second in Europe, with 12.335 million subscribers in more than 10 countries . Its fixed line subscribers have amounted to 50 million in 9 countries (France included). Bes ides , FT boas ts 5.914 million enterprise network users . FT is now serving a total of 125 million cus tomers and had annual revenue of 49.038 billion euros in 2005, up 6.2 year- on- year. 1． Brand Strategy of FT FT is a full- service operator, integrating the traditional fixed operator with mobile and data network operators . It owns 5 international brands . Except for the clas s ic brand for traditional fixed services , the other 4 are