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Journal of the Asia Pacific Economy
Vol. 14, No. 2, May 2009, 162–171
Garment exports from Vietnam: changes in supplier strategies1
Henrik Schaumburg-Muller∗
¨
Copenhagen Business School, Centre for Business and Development Studies, Porcelaenshaven 18A,
DK-2000 Frederiksberg, Denmark
This paper looks at Vietnam’s changes in export performance and supplier strategies in
the global garment value chains as a result of shift in international trade arrangements.
Trade and competitive theories are used to analyse supplier reactions to the shifts. After
the changes the Vietnamese garment industry has sustained its high level of export
growth and gained import market share at its main US market although not as much as
China. However, the growth export performance appears to be a mere volume expansion.
There is little evidence that the suppliers are pursuing functional upgrading strategies
besides the fact that they are flexible serving several customers at different markets.
Keywords: garments; export; global value chains; Vietnam
JEL classifications: L67, O19, O24, O33
Introduction
Economic theory suggests that an export orientation strategy can provide countries with
higher economic growth. Integration into the world economy seems to be necessary for
developing countries wanting their economy to grow. Since its economic Doi Moi reforms
in 1986, Vietnam has considered export the key to economic development in order to narrow
the income gap to the developed countries. Vietnam possesses comparative advantages in
labour-intensive industries such as garment, footwear, furniture and so on. Among these
industries, garment export has reported the largest export turnover, about US$7.8 billion in
2007, and is now the country’s second lar
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