反假冒制度与传统名号的知识产权保护.pdfVIP

中文摘要中文摘要 中文摘要中文摘要 为了在市场竞争中获得优势，更好地吸引消费者，越来越多的经营者将目光聚焦在传 统名号这种特殊的商业标识之上。传统名号作为传统知识的商誉载体，是一种颇具价值的 经营性资信和竞争资源，能够为持有人带来竞争优势，因此存在被他人假冒、淡化或攀附 的可能性。现实中出现的窃用传统名号的不当竞争行为，使消费者对产品的来源、质量、 特征等方面产生错误的联想或者混淆，搭载了传统名号商誉的便车，是一种扰乱竞争秩序 的假冒行为。在传统名号尚未受到现行法律制度确认和保护的背景下，为避免传统名号的 经济利益与精神利益遭受损害，维护传统名号持有人的知识产权利益，可以尝试将窃用传 统名号的行为纳入竞争法反假冒制度之下予以规制。英美国家的反假冒制度，以及一些传 统文化产权保护制度如美国专门保护印第安部落传统文化资源产权的 《印第安手工艺品法 案》，对我国传统名号相关制度的完善具有重要的借鉴作用。为了更好地维护传统社区或 部族的利益以及其他经营者与消费者的合法权益，促进市场竞争秩序的健康发展，我们应 该尽快克服反不正当竞争法假冒制度在保护传统名号适用上的局限性，对相关法律制度进 行完善与创新。 关键词关键词：传统名号： ；商标法；反不正当竞争法；假冒制度 关键词关键词：： I Abstract Abstract AbstractAbstract In order to gain advantages in the market competition as well as attract the attention of consumers, more and more operators focus their attentions on the traditional names and symbols, which are some special business marks. As the carriers of traditional knowledge’s goodwill, traditional names and symbols are some valuable commercial credits and competitive resources which can bring competitive advantage for their holders. So there would be some possibilities for them to be faked or deluded by others. The misappropriating of traditional names and symbols will make consumers to form a false association or confusion about the origin, quality and characteristic of the product, thus trading off the goodwill of the traditional names and symbols, and the passing off is an illegal conduct which disturbs the market orders. In the context of current legal system, the traditional names and symbols have not been affirmed