虚拟经营在海宁皮革服装企业的应用研究毕业论文.docVIP

毕业论文 （20_ _届） 虚拟经营在海宁皮革服装企业的应用研究 摘 要 虚拟经营的理念正在为越来越多的企业所重视和采用，特别是一些受资金、技术、设备等资源限制的中小企业，虚拟经营正成为其发挥优势，快速发展的一条有效途径。海宁皮革服装行业是改革开放以来海宁实现工业经济发展跨越的主要动力，经过20多年的发展壮大，如今已成为海宁知名于国际国内的一张响亮的名片，但受世界经济危机恶化蔓延、国内经济减速、人民币升值、主要行业投资率下降以及国际贸易保护主义等不利因素影响, 海宁皮革服装行业正面临着巨大的挑战。 本文以海宁皮革服装企业为研究对象。通过分析海宁皮革企业的经营特征和在发展过程中自身存在的问题，结合虚拟经营在行业中的模式和特点，探索和研究海宁皮革企业采取虚拟经营的可行性。以及对美特斯邦威公司在服装行业成功运用虚拟经营策略案例的阐述与分析，借鉴美特斯邦威的经营模式，对海宁皮革服装企业采取虚拟经营模式发展提出对策建议。 关键词：；；Abstract The concept of virtual management is more and more attention and use by enterprises. Especially by funding, technology, equipment and other resource constraints of small and medium enterprises, virtual management is becoming its advantages, the rapid development of an effective way. Haining Leather Clothing is the main driving force of the Haining since reform and opening to achieve economic development across, after 20 years of development and growth, has become a loud international and domestic business card in Haining, but with the world economic crisis worsened by the spread of the domestic economic slowdown , RMB appreciation, decreased rate of major industry investment and international trade protectionism and other unfavorable factors, Haining Leather Clothing is facing great challenges. This article is based on Haining Leather Clothing. By analyzing the operating characteristics of Haining leather industry in the development process and their own problems, combined with the virtual management model in the industry and characteristics of exploration and research Haining leather industry to take the feasibility of virtual management. And the Metersbonwe used successfully in clothing industry case described a virtual management strategy and analysis, drawing business model Metersbonwe of Haining Leather Clothing to take a virtual business model development proposed in this paper. Key words: virtual management; Haining Leather Clothing; development strategy 目 录 1 绪论 1 2 虚拟经营模式研究 2 2.1虚拟经营的定义 2 2.2 虚拟经营的经营形式 2 2.3虚拟经营的优势 3 2.3 虚拟经营模式的发展