余姚裘皮市场的发展现状及对策研究毕业论文.docVIP

毕业论文 （20_ _届） 余姚裘皮市场的发展现状及对策研究 摘 要 浙江余姚裘皮市场日益兴旺，已经成为全国最大的裘皮生产中心。但余姚裘皮市场普遍存在着产品质量低、价格低，在设计上缺乏创新、创意，尤其是近年来余姚裘皮市场受到了来自汇率、国际贸易壁垒、金融危机、国家政策等许多因素的影响，导致其发展面临巨大威胁。因此余姚裘皮市场迫切需要找到行之有效解决方法，实现标准化、品牌化、生态化的生产和竞争。 本文以余姚裘皮市场为研究对象，从四个方面进行研究。首先对裘皮市场概述，阐述了裘皮市场的含义和特点；然后介绍了余姚裘皮市场发展的历程和现状以及在发展过程中存在的问题；最后针对存在的问题提出对策建议。 关键词：余姚；裘皮市场；区域品牌  Abstract International of economic globalization in the world, knowledgeable, trends, lurk in great crisis opportunity at the same time, The fur market of yu yao is facing increasingly severe struggle for life, and challenges, in front of the crisis has exposed a large number of potentially fatal problems. This article through interviews and surveys yu yao Street, yu yao city, is the largest of the fur trade, processing and sales bases of some enterprises, visited yu yao situation of small and medium-sized fur business, focuses on the development of yu yao fur market situation, market demand, the potential threat and the disadvantages of competition in the market, yu yao fur market development through the analysis of the opportunities and challenges, explores yu yao fur market development prospects. Study finds that yu yao fur market there are problems, such as product and generally there is low quality, design of monotony and lack of innovation; internal out of competition in the market, the lack of effective government guidance; at external factors such as exchange rates, international trade barriers restricting. For the above problem, this proposed change government functions, the formation of industry association and the development of industry standards, strengthening the quality of supervision, guidance and establish brand awareness, improving process, adjusts product structure, introduction of a standardized, ecology and large-scale production, diversification of active exploration, improving the quality of entrepreneurs, to improve the internal management system, strengthening cooper