基于互联网的企业B2B营销趋势外文翻译.docVIP

外文翻译 原文 Internet-based B2B marketing trends in business Material Source:Industrial Marketing Management 31 (2002) 77-84 Author:Allen·sharma In the market marketing, the application of the Internet has experienced a decade of revolution. Although the networks first growth wave occurred in the B2C field, but B2B network transactions have larger space, expected to 2003 its e-commerce turnover will reach $800 billion -- is five times the volume of B2C. In the first stage, using the Internet, by slashing the transaction cost, which greatly increased the market efficiency, this efficient in information domain embodied in (for example, sales data, manual), customer support (for example, faqs) and transaction. In the second stage, the enterprise attempts to improve the effectiveness of their transaction. Enterprise on enterprise marketing staff use the Internet, make the suppliers and customers, in order to improve the participation increase customer satisfaction and loyalty. Such as GE jet engine branch in the marketing process increase by using the Internet, has also increased significantly improve the efficiency and effectiveness of the process. The Internet on mobile is the value of the survivability of generated. Because the Internet can be used to reduce internal organizational and organization of friction between the exchange, business marketing personnel can work better for its clients value. This paper thinks, the network is fundamentally changing and will continue to change, enterprise to enterprises marketing idea and practice. In this paper, the research submitted and his colleagues foundation, the significance of not using Internet technology will be significant. If business marketing personnel not capture emerging technologies such as in the Internet provide value to value from their company will move. Value of the migration is an affect most industry for most of the problems. For example, at the beginning of this decade value migration