宁波裕人企业持续竞争优势的构建路径研究毕业论文.docVIP

毕业论文 （20_ _届） 宁波裕人企业持续竞争优势的构建路径研究 摘 要 竞争优势如何得以持续一直是企业战略理论研究的重点，而基业常青是每个企业追求的目标，这使得持续竞争优势的研究在近年得到了空前的繁荣。国际经济的全球化不仅改变了全球的政治、经济、文化的格局,而且给传统的企业经营和管理也带来了极大的冲击。认真研究企业长期生存、发展和竞争能力提高的问题,以使企业在市场竞争的日趋激烈环境中,保持可持续竞争优势,永远立于不败之地,在当前显得非常重要通过案例分析，Abstract How to lasted competitive advantage is the focal point of enterprise strategic theoretical research always and developing sustainable is the desire of every enterprise, this makes the research of competitive advantage getting unprecedented prosperity in recent years. The globalization of the international economy has not only changed the global political, economic, and cultural patterns, and to the traditional business and management has also brought a great impact. Seriously study the long-term business survival, development and competitiveness issues to improve, to enable enterprises to increasingly fierce competition in the market environment, to maintain sustainable competitive advantage, remain invincible in the current is very important. This study found that the ningbo yuren group based on at home and abroad on sustainable competitive advantage the study with the actual situation of ningbo yuren group discover the source of sustainable competitive advantage found ningbo yuren group by way of the establishment of a learning organization, technology research and development, innovation and the formation of core competence to maintain its dominant position in the market. By way of case study, this article has mastered the core technology that only and continuous learning, and continually improve through innovation in the enterprises to remain competitive in the industry lead Keywords: Sustainable competitive advantage；Ningbo yuren；Core competence；Technology innovation 目 录 1 绪论 1 1.1 研究背景 1 1.2 研究意义 1 1.3 研究方法 2 2 持续竞争优势的相关理论综述 3 2.1 竞争优势的概念界定 3 2.2 竞争优势的消散及原因 4 2.3 持续竞争优势的概念界定 5 2.4 持续竞争优势的形成机制 7 3 宁波裕人企业发展现状分析 9 3.1 公司简介 9 3.2 宁波裕人的生产经营状况 9 3.3 宁波裕人企业的发展环境分析 9 3.3.1 把握准确的时机 10 3.3.2 准确的市场定位 10 3.3.3 正确的战略选择 11 4 宁波裕人持续