嵊州领带产业现状及对策研究毕业论文.docVIP

毕业论文 （20_ _届） 嵊州领带产业现状及对策研究 摘 要 在全球化的今天，市场的高度不确定以及技术的日新月异，对企业如何在这种环境下获得和保持竞争优势提出了严峻考验。嵊州作为领带之乡，面临着多方面的考验，很多地区也兴办起了领带行业。伴随市场环境发生本质变化，市场竞争加剧，企业内部组织结构制约企业应变能力，成本不断上升等都是嵊州领带企业目前必须应对的严峻挑战。可以作为研究集群的案例 Abstract In globalization today，Market highly uncertain and technology are developing rapidly，f or how the enterprise in this environment obtain and maintain competitive advantage proposed severe test。Shengzhou tie as township，facing various test, many areas have also run up tie industry. Along with market environments has essence changes, rising cost etc is shengzhou tie enterprises now must deal with the severe challenges. Industrial cluster with the space saving effect of transaction costs、external economic effects and the effect of the learning and innovation of the Enterprises within the cluster more than the general regional economic. Today with the rapid technological progress and knowledge innovation and highly competitive global economy, industrial clusters plan an important role at the regional economic development. Enhancing the competitiveness of industrial clusters is also become the focus of the society attention. In this paper, we select shengzhou tie development as the research object, analysis in the coming years tie development trend. Shengzhou tie as an industry cluster, can be used as a research cluster of cases for other clusters development do a good sample. Keywords: Shengzhou tie；Industrial cluster；The current situation and countermeasures 1 绪论 1 1.1 研究的背景 1 1.2 研究的意义 1 1.3 研究的方法 1 2 产业集群理论综述 3 2.1 产业集群定义 3 2.2 产业集群理论 3 2.2.1 国外产业集群理论 3 2.2.2 国内产业集群理论 4 3 嵊州领带产业集群分析 6 3.1 嵊州领带产业集群的现状 6 3.1.1 嵊州领带产业集群调查 7 3.1.2 嵊州领带产业集群调查结果分析 8 嵊州领带产业集群构建存在的问题 8 嵊州领带产业集群成员存在的问题 9 3．2嵊州领带产业集群的SW0T分析 11 4 13 4.1 嵊州领带产业集群构建的发展对策 13 4.1.1 扩大企业规模，打造知名品牌 13 4.1.2 培养创新体系，实现产业升级 14 4.2 嵊州领带产业集群成员的发展对策 15 4.2.1 提高外部经济效益 15 4.2.2降低交易成本 16 4.2.3培养学习效应 16 结 论 17 参考文献 18 致 谢 19  1 绪论 1.1 研究的背景 从上世纪 90 年代起，产