宁波家电业外贸发展策略研究毕业论文.docVIP

毕业论文 （20_ _届） 宁波家电业外贸发展策略研究 摘 要 本文研究宁波家电业发展状况。运用了自由贸易主义理论，分析了家电行业的市场和宁波家电业发展历程、特点及存在的问题。在此基础上，对宁波家电业外贸发展进行了SWOT分析，分析其存在的优势、劣势、机会和威胁。得出宁波家电产业在发展过程中，既要保持和发扬自己的优势和特色，又要面临企业产品的技术创新，品牌攻略，核心竞争力等方面的改进，还要考虑和克服国内外形势的变化。对宁波家电产业来说，是一个非常艰巨的挑战。因此，提出了要加快推进产品研发创新工作，建立科技合作平台，加大产品科技创新，提升产业技术水平；重点加强家电自主品牌培育工作，提高产品知名度；创建集群品牌，引导产业集群的发展，提高竞争能力；有效促进贸易方式互补等振兴宁波家电业的对策。 关键词：Abstract This aticle researches the Ningbo home appliance situation of development . It uses free trade socialist theory, and analyzes the electrical appliance industry market and Ningbo home appliance history of the development, characteristics and existing problems. On that basis, It uses the SWOT analysis to analysis Ningbo home appliance trade development, which analyzed the existing strengths, weaknesses, opportunities and threats. So Ningbo home appliance industry should not only keep and develop its own advantages and characteristics, but also should face products of the enterprise technological innovation, brand strategy, and the core competitiveness of improvement, should consider and overcome the situation of changement in home and abroad in the development process. It is a very arduous challenge to Ningbo home appliance industry. Therefore, it suggests us accelerat the innovation work of the products’ development, and establish the technology cooperation platform, and increase the product technology innovation, and promote the industrial technology level, and strengthen the home appliance independent brand cultivation work, and improvese the well-knownness of the product, and create brand, and guide the development of industrial clusters, and improve the competition ability, and effectively promote trade method complementary,which can revitalizate Ningbo home appliance industry. Keywords: Ningbo; Home Appliance;Shortages; Opportunities目 录 1 宁波家电业的发展历程 1 1.1 萌芽时期 1 1.2 快速发展时期 1 1.3 不稳定发展时期 2 2 宁波家电业外贸发展特点 3 2.1 产业集聚水平高 3 2. 2 家电出口增长迅速 3 2. 3 家电出口以小家电为主 3 2. 4 家电出口市场广阔 4 3 宁波家电业的外贸发展的SWOT分析 5 3.1 宁波家电业外贸发展的