竞争优势理论作为发展战略外文翻译.docVIP

外文翻译 原文 The competitive advantage theory as a growth strategy Material Source:［EB/OL］. /a/aio/rteyej/v1y2008i11p47-52.html, 2008.11.05 Author:Ec. Ecaterina Nicoleta Ciurez Abstract: To do well in any business you must develop a long-term strategy. Making consistent decisions in all aspects of a firms operations is difficult without a well-defined and clearly integrated strategy. By far the most widely pursued corporate directional strategies are those designed to achieve growth in sales, assets, profits or some combination. Companies that do business in expanding industries must grow to survive. Continuing growth means increasing sales and a chance to take advantage of the experience curve to reduce the per-unit cost of products sold, thereby increasing profits. This cost reduction becomes extremely important if a corporation’s industry is growing quickly and competitors are engaging in price wars in attempts to increase their shares of the market. Firms that have not reached “critical mass” (that is, gained the necessary economy of large scale production) will face large losses unless they can find and fill a small but profitable niche where higher prices can be offset by special product or service features. Keywords: competitive advantage, growth strategy, growth resources, core competencies, explicit knowledge, tacit knowledge Michael Porter in his book The Competitive Advantage of Nations, has developed a model that allows to analyze why some nations are more competitive than others and also why some industries within nations are more competitive than others. This model of determining factors of national advantage has become known as Porters Diamond. It suggests that the national home base of an organization plays an important role in shaping the extent to which it is likely to achieve advantage on a global scale. This home base provides basic factors, which support or hinder organizations from building advantages in global competition. Porters