高新技术产品和绿色营销的协调发展外文翻译.docVIP

外文翻译 原文 Harmonious development between green marketing and high—tech product Material Source: 美中经济评论 Author: Wang Rui-chen Abstract：The green marketing is a popular marketing method．It has some advantages an d characters．It meets the mordent man ’s need in large part．If we combine the green marketing with the high-tech product，we will see the better development in the high technology area． Key words：harmonious development；green marketing；high-tech product 1．The definition of green marketing With the development of the societypeople more concern about their lives and live conditions than before. They require a blue sky ,clean air , abundant resource, and healthy food．All of them are the products of a good environment and a harmonious societySo the environment and sustainable society are becoming more important in our mind. The business-men are aware of this trend, and they think if they want to succeed in this battle, they must meet the requirement of the consumer about the environment protection. In this condition they put forward a concept of green marketing, this idea conforms to the society development. What is the definition of green marketing? Everyone can give an explanation of his (or her) own. Actually green marketing includes lots of things, and it is difficult to define a perfect meaning．But we can understand the main idea through some things in our lives．For exampleyour car uses the nature gas rather than petroleum, you use paper to package the food, etc ., these ale environmental protection actions，and they are also green marketing action．So green marketing means that in the marketing processyou use the recycle materials and decrease the waste of nature resource. All the activities in marketing should comply with the requirement of environment protection. It may be very difficult for some companies, but it is the future for some companies. From now we should use this standard to check products around us. We can take an example, P G’s en