中国汽车制造企业国际化战略方案研究—以吉利企业为例外文翻译.docVIP

外文翻译 原文 Diversification of Chinese Companies—An International Comparison Material Source: Plunkett’s Automobile industry aimanac 2007 Author: Norihiko Shirouzu A looming problem is that domestic Chinese production capacity has reached 3 million vehicles per year, and is expected to exceed 20 million vehicles by 2010, which will far outstrip Chinese demand. Steep price competition and falling profits are the result of this critical shift, and the situation has been exacerbated by the cessation of affordable government financing.However, Chinese domestic demand levels may be moot, since Chinese-made vehicles are now being exported. In July 2005, the first Chinese cars arrived in Western Europe. The Landwind SUV, made by a unit of Jiangling Motors Corp., is for sale in Brussels, while Chinese-made Honda Jazz compacts are available in several European countries. Entrepreneur Malcolm Bricklin, known for first introducing Yugoslavia’s Yugo to the U.S. in the 80s, is teaming up with Chery to import and sell 250,000 SUVs, sedans and sports coupes in the U.S. beginning in 2007.Initially, this should not pose too much of a problem for western manufacturers. The perception of poor quality dogs Chinese-made products and in the U.S. especially, stringent safety and emissions sandards will be difficult for Chinese manufacturers to meet. However, these are early days and many analysts predict that China will make short work of the learning curve.Detroit is far more concerned in the short term with the real potential for exports from Chinese companies allied with industry leaders such as GM, Ford, Toyota, Honda and Volkswagen. For years, Chinese automakers have been on the receiving end of Western automotive know-how, which will soon come back to haunt the Westerners. As Chinese cars and trucks hit the global market, the manufacturers are in direct competition with their partners. For example, Shanghai Automotive Industry Corp., which has partnered w