應用灰關聯分析於網上個人電腦採購.docVIP

應用灰關聯分析於網上個人電腦採購 Appling Grey Relational Analysis to Purchase Personal Computers Via Web 段裘慶* 楊鍵樵 Chiu-Ching Tuan* Chen-Chau Yang 國立臺北科技大學電子工程系* 國立臺灣科技大學電子工程系 摘要 個人電腦設備之購置已是現今一般大眾或家庭所必須面臨的一項重要課題。為此，本文提出以「灰關聯分析」應用於建置一「網上個人電腦採購」諮詢系統，以提供決策性訊息來協助消費者採購屬於高購買涉入之電腦產品。 於作法上，為了探討消費者購置電腦的需求趨勢，先針對約1500份「個人電腦購買意向」的有效問卷調查表作交叉分析。之後，依所得之數據來制定「灰關聯式」採購決策法則所需的產品評估要項與權重矩陣表，並制定客觀式、主觀式與綜合式等三種權重模式以為選用。最後，完成一雛型系統以為驗證之用。「灰關聯式採購法則」 關鍵詞：灰關聯分析、網上採購諮詢、購買涉入、權重矩陣表、問卷調查。 投稿受理時間：90年10月8日 審查通過時間：91年1月15日 ABSTRACT In recent years, purchasing Personal Computers (PCs) has been a crucial issue for most people or families. This study presented a novel purchase rule based on grey relational analysis (GRA-rule) to evaluate the properties of PCs with high purchase involvement effectively. We further integrate this GRA-rule into a web-based consultative system (WebCS). As a result, consumers could utilize this system to obtain more decisive information that facilitated buying suitable PCs. First, we took and analyzed a questionnaire entitled “Demands of Purchasing PCs” over 1,500 persons so as to could reveal the trends of consumers’ demands for buying PCs possibly. From the data analyzed as above, we set eight factors for evaluating PCs, and then construct a corresponding weighted matrix of size 15×8. The GRA-rule would utilize such a matrix to rank all products of PCs to be evaluated. Moreover, the WebCS offered three types of weighted modes, including objectivity, subjectivity, and hybrid, to be conformed with diverse consumers’ demands and preferences. Last, we implemented a prototype of WebCS for examining the effects of GRA-rule. Keywords: grey relational analysis, web-based consultative system, purchase involvement, weighted matrix, questionnaire. 壹、緒論 由於全球電腦科技與網際網路快速地普及，同時上網接線率也急速地攀升之中，， 儘管電腦的深度使用在人們日常作息中所佔據的地位已是日趨重要。但是，一般大眾或家庭對於電腦產品的配備與相關的週邊設備並不甚熟悉或完全一無所悉，所以在購買電腦商品時將嚴重欠缺決策與判斷的能力去自由地選擇電腦搭配，且所購得的電腦於日後的使用也未必能符合自己原始的需求。 本研究所提之「灰關聯式網上個人電腦採購諮詢系統」，其目的在於協助消費大眾能經由系統的互動式誘導來了解自己真正的商品需求，並進一步地尋得合適的電腦搭