广东体育频道体育新闻节目现状及发展.pdfVIP

摘要 广东省体育传媒业发达，有赖于广东是体育强省，其强大之处在于竞技体育成 绩在国内遥遥领先；群众体育普及广泛；国内外大赛承办经验丰富。蓬勃的体育市 场是体育频道体育新闻节目信息的源泉,也是广东体育频道体育新闻节目发展的推 动力。在激烈的媒体竞争中，广东电视台体育频道一直孜孜不倦的探索体育新闻节 目的优化与发展方向。 笔者选取了任职单位广东电视台体育频道旗下的体育新闻节目为研究对象，从 根据传播学、受众理论、涵化理论对广东电视台体育新闻现状加以归纳，以地域划 分和项目划分总结出各个时段体育新闻节目的新闻来源渠道、报道内容、报道手法、 报道形态的共性及差异。归纳出广东体育频道体育新闻节目内容个性不足、服务意 识不够、把握直观重点能力不足、非竞赛类新闻同质化、采编人员和主持人的培训 管理欠缺严密、技术更新滞后等困境与瑕疵。 本文根据广东体育频道体育新闻节目在日常播出中的闪光点结合受众需求和 行业发展，从人才培养机制、新闻字幕的功能开发、报道形式与内容创新、连线报 道注重内容避免形式化、体育新闻打造本地品牌、通过大型赛事特别节目强化体育 频道体育新闻节目专业权威等方面进行了阐述与分析，通过节目案例回顾、报道经 验、收视率数据等内容，对节目发展中的成绩与优势紧紧把握，并对广东电视台体 育频道体育新闻节目中存在的问题提出改进和弥补建议。本文详细梳理了广东电视 台体育频道体育新闻节目的核心、主体、拓展思路，对体育新闻节目的改革与发展 提供了有益的参考。 关键词：电视体育新闻、广东体育频道、深度报道、实证研究 I The Current Situation and Evolution of Sports News Programs on Guangdong Sports Channel Guangdong is a province with outstanding records for sports. When it comes to competitive sports, Guangdong is among the best in China. As a result, the media covering sports in Guangdong are also leading the way in China. A prosperous market of sports is providing resources for sports news programs on Sports Channel and also propelling the evolution of the programs. In the intensive competition of media, Guangdong Television Sports Channel is always tirelessly discovering the optimization and development of sports news programs. Therefore, I have chosen the sports news programs on Guangdong Television Sports Channel, which is my employer, as my subject of research. On the basis of communication theory, audiences theory, and acculturation theory, I have induced the current situation of sports news on Guangdong TV. I have also found out the similarities and differences of news resources, topics, techniques, and forms between different sports news programs according to different regions and events. As a result, I have discovered some dilemmas and faults inside the sports news programs on Guangdong Sports Channel, su