基于异质资源的文化创意企业竞争优势形成研究.pdfVIP

中国科技论文在线 基于异质资源的文化创意企业竞争优势形 成研究# 张捷，魏亚平** 5 （天津工业大学管理学院，天津300387） 摘要：异质资源是获得企业竞争优势的基础，是在企业长期运营中形成的有价值、稀缺、不 可完全仿制和不可完全替代的企业内部资源。本文结合天津市文化创意企业调研情况，对文 化创意企业资源的特点进行分析，认为该类企业存在异质资源。在将文化创意企业异质资源 10 划分为物质异质资源、人力异质资源、组织异质资源三个维度的基础上，试图分析异质资源 与企业核心竞争力间的关系，并探讨文化创意企业竞争优势形成的路径。 关键词：竞争优势；物质异质资源；人力异质资源；组织异质资源；文化创意企业 中图分类号：F276 15 Research on Forming Competitive Advantages of Cultural and Creative Enterprises from the Perspective of Heterogeneous Resources ZHANG Jie, WEI Yaping (Management School,Tianjin Polytechnic University, Tianjin 300387) 20 Abstract : Heterogeneous resources are the foundation of enterprise competitive advantage, and formed during the long-term operation. They’re the internal resources of enterprises, which are valuable, scarce, not completely copied and not entirely replaced. Combining with the investigation of cultural and creative enterprises in Tianjin, this article analyzes the characteristics of resources in cultural and creative enterprises, and proves the existence of heterogeneous resources in such kind of enterprises. 25 Based on dividing heterogeneous resources into physical heterogeneous resources, human heterogeneous resources and organizational heterogeneous resources, this article attains to explain the relationship between heterogeneous resources and enterprise core competitiveness, and explore the path of forming competitive advantages of cultural and creative enterprises. Key words: Competitive advantage; Physical heterogeneous resources; Human heterogeneous 30 resources; Organizational heterogeneous resource