中国奶业结构行为绩效研究.pdf

Abstract Withtherapiddevelopmentofnationaleconomy,consumersfoodstructurechangedgreatly.They caremoreabouthealthandnutrition.Thenutritionalvalueofmilkhasbeenrecognizedgradually.After therapidgrowthofconsumptionandproduction,dairyindustryachievedunconventionaldevelopment Dairyindustryisanintegratedsystem,whichwasconsistedofthreemainchainsincludingdairy foodconsumption,dairyingandrawmilkproduction.Peasanthousehold,enterprise,consumer, governmentandinstitutearetheconsistedfactor.Therearecloseassociationamongthem.Butasthe independentinterestsubject,thereexistconflictbetweenthem. Basedonindustryorganizationtheory,informationeconomicsandcontracttheory,thispaper, whichusesSCPparadigm,gamemethodandcasestudy,focusesonthestructureandperformanceof dairyindustry,especiallydeep-goingstudyontheconductofinterestsubjects.Inordertodemonstrate thedevelopmentsituationobjectively,allthesemaybeuncovertherelativefactorsthatinfluencethe diaryindustrydevelopment. Theconclusion: 1.Thereexistsomeconsumptionunbalancebetweencityandcountrysideanddifferentplaces. Incomelevel,dairyproductpriceandconsumptionhabitarethemainfactorsondairyproducts consumption.Withthetimelapse,consumerimprovetherecognitiontothedairyproducts. customermentalityandconsumerbehaviorhaschanged. 2.Owingtotheenterprisecompetefortherawmilkandthescaleeffectofbigenterprise,the accessbarrierwasraised.Dairy manufacturingindustry has thesturctureofmonopolistic competition.Butinpartialmarket,thereexistthestructureofoligopoly. 3.Themarketsturctureandpropertyrightsstructurepromotethebetterperformanceofdairy manufacturingindustry.Theconcentrationratiohasmoreinfluenceontheprofitratethanthescale. State-ownedpropertyrightshaslittleside-effectontheprofitrate,concentrationratioofindustryisthe resultofefficientcompetition.Thereexistsenoughmarketcompetitionindairymanufacturingindustry. 4.Becauseofinput-outputisinefficiency,whichislimitedbythelowconcentrationratioand expendituresituatio