Impact of Cultural Differences on International Business开题报告（定）.docVIP

湖 南 师 范 大 学 毕 业 论 文（设计） 开 题 报 告 书 论文题目 Impact of Cultural Differences on International Business Negotiation 姓 名 Hu Chunxiang 学 号 1103020139 入学年月 Sep. 2011 院 系 Department of Humanities and Arts 专 业 Business English 指导老师 Shi Wangjun 填写日期：2014年2 月28日 论 文 题 目 Impact of Cultural Differences on International Business Negotiation 选题的背景及意义： In todays world, the trend of the globalization is becoming more and more obvious. Conflict and coexistence of cultures under the background of globalization, which is the topic people rushed to the research. Under the globalization, how to define the development and contribution of different countries’ cultures has great significance to human beings. There are lots of cultural differences between China and western countries. Many of those customs also generates a lot of jokes. But the cultural similarity is that all these are parts of the human culture development’s course. We cant judge which is bad or which is good. In the process of two thousand years feudal society history, Confucianism has the deep-seated position in Chinese culture. It has a deep influence on Chinese society. Chinese take it as a classic in handling relationship between people. That is the golden mean in Confucian. The benevolence, righteousness, propriety, wisdom, and Integrity moral concepts in Confucian are the behavior guides of every Chinese person. We need to consider temperature, thrifty and humility when we entertain guests. Therefore, Chinese culture reflects the cultural characteristics of collectiveness. It is not allowed to put personal interests over the group’s. The formation of western values can be traced back to at least the Renaissance movement. The guidin