北京冠群联想公司的渠道管理研究论文.doc

Abstract Subject: Research on channel management of Beijing  CA-Legend  Software  Co.,Ltd.  Major: Master of Business Administration  Student: Li Junliang Tutor: Yang Yonghui  Signature: Signature:  Abstract According to the statistical data, over 75% products are sold out through channels in our domestic market and channel sale plays a key role here. we can say , the company which has channel is all over the world. However, While the current channel management situation of domestic enterprises is very serious, many enterprises are facing to embarrassing situations: The channel structu