创业策划论文.doc

湖南工业职业技术学院 Hunan Industry Polytechnic 毕 业 论 文 题 目 创业策划 系 名 称 商贸旅游系 专业及班级 商务英语S2011- 1 学生姓名 尹娴 学 号 12 指导教师 李泽平 完成日期 2014 年 5 月 17 日 摘 要 包正成为继服装、鞋业之后最有成长潜力的财产之一。正所谓女人爱包，这是众所周知的事实。女包不但是她们搭配衣饰的最佳饰品，更能使她们富有女人味，而且还是她们改变心情的一种方式。女人从不怕包饰累赘太多，包于女人们日常生涯的重要感化早已不问可知包，就是包涵一切。是家的延长！美的表现！时尚、品位、个性的象征。包的精巧个性、包的包涵精力令人们激动更追逐。 包包行业正处在经历转型期，慢慢步入稳定成熟的增长期，所以包包在未来的市场空间和潜力都是可发展的，bstract Pack is becoming one of the property following the apparel , footwear most growth potential . The so-called women love bags, which is a well known fact . Handbags is not only the best jewelry with their clothing , but also make them feminine , but also a way to change their mood . Woman from cumbersome too afraid decorated packages , wrapped in the daily life of a woman who has long been an important probation evident. Package that bear everything. Is the home of the extension ! America s performance ! Fashion, taste , personality symbol. Sophisticated personality package , the package bear more energy to chase people were excited . Bag industry is going through transition , slowly into the stable, mature growth, so the bag in the market space and potential future development are available , according to field trips, currently in Guangzhou leather city such a distinctive yet leather shop , leather shop so I should have a strong market competitiveness, but also because the family engaged in the leather industry for many years in Guangzhou , there are also regular customers and suppliers fixed , so do not worry about the supply and inventory problems. My shop innovative general pattern leather shop operations , abandon the herd , have their own unique philosophy . Clear target customer base , product features prominent. Line with the development trend of the international fashion industry has a relatively large potential f