广东星艺装饰有限公司市场营销策略的分析.doc

广东星艺装饰有限公司营销分析 Abstract Since the dawn of human construction activities, indoor is the main place of peoples life, and start to indoor environmental requirements.Along with societys progress and development, indoor environmental requirements are constantly updated development and rich and colorful. Interior design task is integrated movement speed means, consider surrounding the role of environmental factors, make full use of favorable conditions, an active creative thinking, creating a not only conforms to the production and living material function requirement, and satisfies people physiological and psychological requirements of the indoor environment. In the whole construction project. Construction interior decoration materials occupies very important position. According to incomplete statistics, construction interior decoration investment typically accounts for 30% of overall construction investment - 50% or more, this means that the interior decoration. Along with the development of the national economy, the progress of science, people put forward higher requirement to building interior space, which requires the workers involved in building decoration materials. Not only can apply traditional decoration materials, and actively develop a variety of new materials, and advocates the development of environmental protection materials, energy-saving materials and recyclable materials, such as green. Building interior decorating is about building structure layer and the perfection of various devices and beautification. Construction process in order to meet the use function. And indoor decoration marketing has played a big role in peoples life, because a good marketing can not only let people know clearly your skill decorate, also can let a person interested in moreof your products, so as to achieve a win-win result. [Key words] interior environment decoration market marketing 目 录 第1章 绪论 1 1.1 研究背景 1 1.2 研究目的 2 1.3 研究意义 3 第2章 市场营销策略概述 4 2.1 市场营销策略的概念 4 2.2 市场营销策略的起